ОЦІНЮВАННЯ СЕЗОННОСТІ В ТУРИЗМІ
Ключові слова:
сезонність в туризмі, показники сезонності, контрсезонні заходи, колективні засоби розміщування туристів, туристичні потоки
Анотація
Із збільшенням обсягу туристичних потоків суб’єкти господарювання туристичного бізнесу, туристичні дестинації та місцеві громади стикаються з посиленням впливу сезонності, Метою статті є дослідження факторів та наслідків сезонності в туризмі, а також показників для її вимірювання. Для досягнення мети у статті проведено дослідження показників, формування яких забезпечують офіційні органи статистики, зокрема Євростат та Державна служба статистики України; також проведено дослдження зарубіжного досвіду оцінювання сезонності окремих суб’єктів господарювання туристичного бізнесу, дестинацій та туристичних об’єктів.
Результати дослідження показують, що статистичні дані Євростату в повній мірі забезпечують базу для формування таких показників в розрізі окремих країн, окремих регіонів, типів закладів розміщування туристів. Натомість в Україні до 2026 року збір щомісячних даних, які стосуються туризму, не проводився.
У статті досліджено фактори формування сезонності в туризмі та її наслідки; визначено відносні показники, які використовуються в зарубіжній та вітчиязняній офіційній статистиці. Доведено необхідність впровадження комплексних досліджень на рівні окремих дестинацій та туристичних об’єктів, що базуються на регулярних опитуваннях відвідувачів і бізнесу з метою коригування стратегій розвитку в період між сезонами. Рекомендовано проводити опитування відвідувачів після проведення заходів; спеціальні опитування мешканців; регулярні бізнес-опитування для моніторингу фінансових показників.
Посилання
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3. Boto-García D., Pérez L. The effect of high-speed rail connectivity and accessibility on tourism seasonality. Journal of Transport Geography, 2023. Vol.107. February 103546. https://doi.org/10.1016/j.jtrangeo.2023.103546
4. Butler R. Seasonality in tourism: Issues and implications. The Tourist Review, 1998. Vol. 53. No. 3. P. 18-24. https://doi.org/10.1108/eb058278
5. Caponi V. The economic and environmental effects of seasonality of tourism: A look at solid waste. Ecological Economics, 2022. Vol. 192. February, 107262. https://doi.org/10.1016/j.ecolecon.2021.107262
6. Cisneros-Martínez J. D., Fernández-Morales A. Cultural tourism as tourist segment for reducing seasonality in a coastal area: the case study of Andalusia. Current Issues in Tourism, 2013. Vol.18. Is. 3. P. 765–784. https://doi.org/10.1080/13683500.2013.861810
7. Corluka G. Vukušić A., Kelić I. Measuring tourism seasonality: application and comparison of different methods. Tourism & Hospitality Industry 2018, 4th International Congress Proceedings, Opatija, Croatia April 26 – 27 2018. PP. 55-63. https://www.cabidigitallibrary.org/doi/pdf/10.5555/20193386860
8. Eurostat. Database. URL: https://ec.europa.eu/eurostat/web/main/data/database
9. Eurostat. Seasonality in the tourist accommodation sector. 2024. URL: https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Seasonality_in_the_tourist_accommodation_sector
10. Eurostat. Short-stay accommodation offered via online collaborative economy platforms - monthly data. URL: https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Short-stay_accommodation_offered_via_online_collaborative_economy_platforms_-_monthly_data
11. Fernández-Morales A., Cisneros-Martínez J. D., McCabe S. Seasonal concentration of tourism demand: Decomposition analysis and marketing implications. Tourism Management, 2016. Vol. 56. P.172-190, https://doi.org/10.1016/j.tourman.2016.04.004
12. Ferrante M., Lo Magno G., De Cantis S. Measuring tourism seasonality across European countries. Tourism Management, 2018. Vol. 68. P. 220-235. https://doi.org/10.1016/j.tourman.2018.03.015
13. Gkarane S., Vassiliadis C., Kotzaivazoglou I., Fragidis G., Vrana V. (2025). Combating Seasonality in Regional Tourism: A Call to Action Through Sport Events and Practitioner Insights. Tourism and Hospitality, 2025. Vol.6. Is.2. 66. https://doi.org/10.3390/tourhosp6020066
14. Global Travel & Tourism is Strong Despite Economic Headwinds. WTTC (2024). URL: https://wttc.org/news/global-travel-and-tourism-is-strong-despite-economic-headwinds
15. Grossi L., Mussini M. Seasonality in tourist flows: Decomposing and testing changes in seasonal concentration. Tourism Management, 2021. Vol.84. 104289. https://doi.org/10.1016/j.tourman.2021.104289
16. International Network of Sustainable Tourism Observatories. UN Tourism. URL: https://www.untourism.int/sustainable-development/un-tourism-international-network-of-sustainable-tourism-observatories
17. Interreg. INSTO. Experience Project, Presentation at the Technical INSTO Webinar, by University of Surrey. 2021. URL: https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2021-07/University%20of%20Surrey_Seasonality.pdf?lVqQJhMApQn58iO3vM7ZuRk7BagjhAIH=
18. Kalaitan T., Hrymak O., Kushnir L., Kondrat I., Yaroshevych N. Shadow economy in the hospitality industry. Ways of it’s educe in Ukraine. Financial and Credit Activity Problems of Theory and Practice, 2023. Vol. 2. No. 49. P. 300–312. https://doi.org/10.55643/fcaptp.2.49.2023.4002
19. Korol O., Krul H., Skutar T. Statistical analysis of the type and seasonality of tourist arrivals at a UNESCO sightseeing tourism site: the example of Chernivtsi, Ukraine. Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego [Studies of the Industrial Geography Commission of the Polish Geographical Society], 2024. Vol. 38. No. 3. P. 29–52. https://doi.org/10.24917/20801653.383.3
20. Martín J.M., Salinas Fernandez J.A., Rodriguez Martin J.A., Ostos Rey M.D. Analysis of tourism seasonality as a factor limiting the sustainable development of rural areas. Journal of Hospitality & Tourism Research, 2020. Vol. 44. Is.1. P. 45–75. https://doi.org/10.1177/1096348019876688
21. Martín J.M., Aguilera J. D. D. J., Moreno V. M. Impacts of Seasonality on Environmental Sustainability in the Tourism Sector Based on Destination Type: An Application to Spain’S Andalusia Region. Tourism Economics, 2014. Vol. 20. Is. 1. P. 123-142. https://doi.org/10.5367/te.2013.0256
22. Ramos L.M., Sol Murta F. Tourism seasonality management strategies – what can we learn from payment data. Journal of Hospitality and Tourism Insights, 2023. Vol. 6. No. 3. P. 1205-1221. https://doi.org/10.1108/JHTI-12-2021-0337
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Опубліковано
2026-06-22
Як цитувати
Калайтан, Т., Гримак, О., Шурпенкова, Р., & Сарахман, О. (2026). ОЦІНЮВАННЯ СЕЗОННОСТІ В ТУРИЗМІ . Розвиток методів управління та господарювання на транспорті, 2(95), 200-217. https://doi.org/10.31375/2226-1915-2026-2-200-217
Розділ
Articles
Авторське право (c) 2026 Т.В. Калайтан, О.Я. Гримак, Р.К. Шурпенкова, О.М. Сарахман
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